Wednesday, July 26, 2006

Customer centric approach and MBA

This is a slightly MBA-ish blog, but then the reflection my current education can have some effect. Its about being customer centric, i.e. if you are in a business ask yourself what needs of the customers are you satisfying by running the business.

A slightly tangential thought - all top B-schools generally have people who have a healthy no of achievements in their quiver. The way MBA curriculum is designed, it strengthens one's believes, shatters some and generally refine to take up a leadership role in the corporate world.

The motivation - A customer centric approach requires one to be empathic of the needs of the customer. The more understanding means a larger profitability or recognition or both.

The question - So all these confident managers being churned out in leading B-schools nurture their power of empathy, or do they internalize more to understand the concepts? To put it in perspective, coming in a B-school one tends to network NOT to show himself off, but to understand other people to develop this empathizing technique. But does the course actually teach us to do so?

Another tangent - Am I asking this because I am in a 1-year programme? I don't think so. I think a B-school, more than anything else, should focus on building just this one competency. If anyone school comes up with a curriculum to do so, it will be a hit!

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